Marketing Strategy

Let’s start with strategy.

Why?  

Because if you don’t have a marketing strategy, you really can’t achieve very much with your marketing, and your advertising is mostly wasted too.

“If your brand is strong, your marketing works a lot harder to make all your advertising a lot more effective.”  

We offer some comprehensive marketing strategy sessions as a first part of our work together to ensure that your online (social media aka Facebook, You Tube, Twitter, Website and blogs etc) marketing is integrated with your offline (traditional media aka newspaper, signage, radio, tv, magazine, sponsorship etc) marketing is all integrated.

This means quite simply – we check that everything you are doing is congruent with your brand, and that there may be marketing areas you haven’t worked on yet that are simply begging for your attention, and there may be some things you are doing that are simply a waste of your time and money.   We start with working those things out and forming a plan that will give you results in your business and most likely will also save you a lot of that wasted money you think is bringing you a good return but probably isn’t.

This brings up the next point – we’ll also ensure that you start testing and measuring your marketing and advertising results, and that your brand is strengthened in some smart ways too – without it costing you a lot of extra money to tidy up and enhance.

For more information on these areas:

Facebook Marketing

Linked in Marketing

Twitter Marketing

Traditional marketing

Or to book your Marketing Strategy Session, please contact us:

But – be warned…   this is an INTENSIVE 4 hours of delving deep into your business and it’s potential to increase your marketing effectiveness… not for the faint hearted (feedback we’ve had includes “wow that was much harder than I thought it would be… but the insights and outcomes were absolutely worth it!”).

NOTE: We are limited to the number of Marketing Strategy sessions we can do each month – simply because they are intensive for us in the preparation we do before them, and the report writing we deliver on after them… so please book ahead.

You may also qualify for NZTE funding for some of our services – so please ask us about this if you are in New Zealand.  

After the Marketing Strategy Session

You have the option of having us assist with implementation aspects of the plan we deliver to you, or you can DIY if you wish, and some clients do prefer to do this if they have the resources and people available to do so.

Our services include:

• Copywriting
• Public Relations
• Publishing
• Design
• Online website and social media platform set up, and management
• Speaker development services (having a great company spokesperson or figurehead could be a powerful part of your marketing strategy)
• Marketing and business coaching

All of these options are further enhanced by our Experts Edge membership for any clients wishing to have access to our resources vault, and special webinar and training events too.