There is no escaping this one simple fact. Your website, Facebook and linked in posts and services have to provide value to your clients and prospects. Simple really!
By all means share your views and ideas, opinions, and stories with everyone, but if you don’t also mix in a reasonable share of content value in your communication, then you are wasting your time.
So – when you are planning to update your articles, blogs, posts, why not work from a list of topics where you have already identified ways to answer regular FAQs from people you regularly do business with. You can go deep or skim the surface, or a combination of these, but be sure of being succinct and relevant with your information.
- Why not write a list of the top 10 things you would find yourself regularly explaining to people about what you do. From there, work out 2 one liners for each, and then take each of those ‘one liners’ and turn them into paragraphs. There, you already have the start of 20 blogs, as well as 20 smart Facebook posts.
- Now turn these into tip sheets and give them away to new clients.
See – it’s really easy to make sure your focus is on content value… and it’s so very important to maintain this focus in your online marketing.
Content value leads to search engines finding and ranking you, which leads to traffic to your sites, which leads to enquiries, which can lead to sales!
How Social Media Savvy Are You? 
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