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	<title>Total Media Magic</title>
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	<description>Making YOU Famous to YOUR Target Market</description>
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		<title>What&#8217;s Your Value Proposition</title>
		<link>http://totalmediamagic.com/whats-your-value-proposition/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=whats-your-value-proposition</link>
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		<pubDate>Tue, 15 May 2012 04:59:43 +0000</pubDate>
		<dc:creator>Maria</dc:creator>
				<category><![CDATA[Getting from Good to Great]]></category>

		<guid isPermaLink="false">http://totalmediamagic.com/?p=1185</guid>
		<description><![CDATA[What is it that your customers want, and what are you promising to deliver them that they understand fits with their expectation of value?   There are many definitions to the question, what is the value proposition, but this is &#8230; <a class="more-link" href="http://totalmediamagic.com/whats-your-value-proposition/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Red Letter Day</title>
		<link>http://totalmediamagic.com/red-letter-day/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=red-letter-day</link>
		<comments>http://totalmediamagic.com/red-letter-day/#comments</comments>
		<pubDate>Thu, 03 May 2012 06:35:40 +0000</pubDate>
		<dc:creator>Maria</dc:creator>
				<category><![CDATA[General Musings]]></category>
		<category><![CDATA[Marketing Ideas]]></category>
		<category><![CDATA[Brand Values]]></category>
		<category><![CDATA[content value]]></category>
		<category><![CDATA[Effective Marketing]]></category>
		<category><![CDATA[Use good resources]]></category>

		<guid isPermaLink="false">http://totalmediamagic.com/?p=1166</guid>
		<description><![CDATA[When was the last time you got something in the mail that looked really interesting?  I went to clear the mail on Tuesday, and to my delight, buried among the pile of white envelopes &#8211; most with windows indicating they &#8230; <a class="more-link" href="http://totalmediamagic.com/red-letter-day/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Are You Bored Yet?</title>
		<link>http://totalmediamagic.com/are-you-bored-yet/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=are-you-bored-yet</link>
		<comments>http://totalmediamagic.com/are-you-bored-yet/#comments</comments>
		<pubDate>Thu, 26 Apr 2012 03:54:07 +0000</pubDate>
		<dc:creator>Maria</dc:creator>
				<category><![CDATA[Getting from Good to Great]]></category>
		<category><![CDATA[business planning]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Effective Marketing]]></category>
		<category><![CDATA[Having a Company Spokesperson]]></category>
		<category><![CDATA[How to Get Famous]]></category>

		<guid isPermaLink="false">http://totalmediamagic.com/?p=1126</guid>
		<description><![CDATA[Are you bored with your own marketing? I bet you are!  In fact, I bet that every so often you might go out on a limb and change it, just because you think &#8216;well everyone must be so sick of &#8230; <a class="more-link" href="http://totalmediamagic.com/are-you-bored-yet/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>From A to B &#8211; Angst to Brilliant</title>
		<link>http://totalmediamagic.com/from-a-to-b-angst-to-brilliant/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=from-a-to-b-angst-to-brilliant</link>
		<comments>http://totalmediamagic.com/from-a-to-b-angst-to-brilliant/#comments</comments>
		<pubDate>Tue, 17 Apr 2012 02:29:24 +0000</pubDate>
		<dc:creator>Maria</dc:creator>
				<category><![CDATA[Getting from Good to Great]]></category>
		<category><![CDATA[business planning]]></category>
		<category><![CDATA[business set up]]></category>
		<category><![CDATA[Industry learning]]></category>
		<category><![CDATA[strategy plans]]></category>
		<category><![CDATA[Use good resources]]></category>

		<guid isPermaLink="false">http://totalmediamagic.com/?p=1118</guid>
		<description><![CDATA[Is your business going through &#8216;the change&#8217;? Your business may be in any one of these stages right now, but what can you do about taking it to the next steps?  There&#8217;s the infancy stage (Start-up),  the puberty stage, (you &#8230; <a class="more-link" href="http://totalmediamagic.com/from-a-to-b-angst-to-brilliant/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Small Business Apathy in New Zealand</title>
		<link>http://totalmediamagic.com/small-business-apathy/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=small-business-apathy</link>
		<comments>http://totalmediamagic.com/small-business-apathy/#comments</comments>
		<pubDate>Wed, 28 Mar 2012 15:18:06 +0000</pubDate>
		<dc:creator>Maria</dc:creator>
				<category><![CDATA[Getting from Good to Great]]></category>

		<guid isPermaLink="false">http://totalmediamagic.com/?p=1075</guid>
		<description><![CDATA[We&#8217;ve been heads down and tails up lately, working on extending our ability to help SME&#8217;s and professional service providers, and in this capacity, given that we&#8217;ve been somewhat &#8216;reinventing&#8217; ourselves and driving and testing some of our own marketing, &#8230; <a class="more-link" href="http://totalmediamagic.com/small-business-apathy/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Overcoming Small Business Apathy</title>
		<link>http://totalmediamagic.com/overcoming-small-business-apathy/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=overcoming-small-business-apathy</link>
		<comments>http://totalmediamagic.com/overcoming-small-business-apathy/#comments</comments>
		<pubDate>Wed, 28 Mar 2012 01:04:31 +0000</pubDate>
		<dc:creator>Maria</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://totalmediamagic.com/?p=1080</guid>
		<description><![CDATA[My last blog was focused on observations about small business apathy in New Zealand, and what we as consultants and coaches are noticing every week in our market here.   This is not helped by the media announcing that more &#8230; <a class="more-link" href="http://totalmediamagic.com/overcoming-small-business-apathy/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<title>Prophets in Your Own Village</title>
		<link>http://totalmediamagic.com/prophets-in-your-own-village/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=prophets-in-your-own-village</link>
		<comments>http://totalmediamagic.com/prophets-in-your-own-village/#comments</comments>
		<pubDate>Tue, 06 Mar 2012 22:14:31 +0000</pubDate>
		<dc:creator>Maria</dc:creator>
				<category><![CDATA[General Musings]]></category>
		<category><![CDATA[business planning]]></category>
		<category><![CDATA[content value]]></category>
		<category><![CDATA[How to Get Famous]]></category>
		<category><![CDATA[Social Networking]]></category>

		<guid isPermaLink="false">http://totalmediamagic.com/?p=1001</guid>
		<description><![CDATA[You might have heard this before but it&#8217;s really hard to be a prophet in your own village.   This is simply because everyone knows you as the local carpenter, or baker, or teacher&#8230; and despite the fact that maybe &#8230; <a class="more-link" href="http://totalmediamagic.com/prophets-in-your-own-village/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>You are in the Customer Service Business</title>
		<link>http://totalmediamagic.com/the-customer-service-business/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=the-customer-service-business</link>
		<comments>http://totalmediamagic.com/the-customer-service-business/#comments</comments>
		<pubDate>Sun, 04 Mar 2012 22:25:39 +0000</pubDate>
		<dc:creator>Quentin Weber</dc:creator>
				<category><![CDATA[Getting from Good to Great]]></category>
		<category><![CDATA[business planning]]></category>
		<category><![CDATA[business set up]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Effective Marketing]]></category>
		<category><![CDATA[social media for business]]></category>

		<guid isPermaLink="false">http://totalmediamagic.com/?p=992</guid>
		<description><![CDATA[What Business Are You In? This is a bit of a trick question. It might seem obvious what business you are in as you stand in the middle of your store/office/workshop. Most people will answer something like &#8220;I sell furniture, &#8230; <a class="more-link" href="http://totalmediamagic.com/the-customer-service-business/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Does your customer service measure up to your brand?</title>
		<link>http://totalmediamagic.com/does-your-customer-service-measure-up-to-your-brand/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=does-your-customer-service-measure-up-to-your-brand</link>
		<comments>http://totalmediamagic.com/does-your-customer-service-measure-up-to-your-brand/#comments</comments>
		<pubDate>Sun, 26 Feb 2012 23:15:09 +0000</pubDate>
		<dc:creator>Maria</dc:creator>
				<category><![CDATA[Getting from Good to Great]]></category>
		<category><![CDATA[business planning]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Effective Marketing]]></category>
		<category><![CDATA[How to Get Famous]]></category>

		<guid isPermaLink="false">http://totalmediamagic.com/?p=985</guid>
		<description><![CDATA[Last week I had a total of 17 Customer Service Experiences, (CSEs) and only one of them was outstanding.   To say I was disappointed at the end of the week is a little understating things, and here&#8217;s why. These CSEs were &#8230; <a class="more-link" href="http://totalmediamagic.com/does-your-customer-service-measure-up-to-your-brand/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Do You Want to be Famous?</title>
		<link>http://totalmediamagic.com/do-you-want-to-be-famous/?utm_source=rss&#038;utm_medium=rss&#038;utm_campaign=do-you-want-to-be-famous</link>
		<comments>http://totalmediamagic.com/do-you-want-to-be-famous/#comments</comments>
		<pubDate>Mon, 13 Feb 2012 05:59:10 +0000</pubDate>
		<dc:creator>Maria</dc:creator>
				<category><![CDATA[General Musings]]></category>
		<category><![CDATA[Getting from Good to Great]]></category>

		<guid isPermaLink="false">http://totalmediamagic.com/?p=905</guid>
		<description><![CDATA[Do you want to be famous to your target market?  Why? I&#8217;ll tell you why&#8230;  so that they know who you are, the value you provide, and the reason they should do business with you, and not your competitors, and &#8230; <a class="more-link" href="http://totalmediamagic.com/do-you-want-to-be-famous/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
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