If you are running a business, and it’s a service based one, then one of your best marketing tools is to have a person who is OUT FRONT and representing what you do. You can easily build a brand around having a spokesperson who can be identified as your front man/woman.
For example, on your website home page, or about us page, write about the person who provides the personality for your company. Write from his or her voice, a welcoming note, and engage with your reader. Let’s compare bands with businesses for a moment… everyone knows Mick Jagger as the Face of The Rolling Stones, Freddy Mercury and Queen, Nicole Scherzinga and the Pussy Cat Dolls, Ronan Keating from Boyzone… but can you easily recollect the names of the other members of these bands? Some can, but lets face it, the front man is the one we all remember the most, and his or her personality into the groups.
Well your business needs the same treatment.
You can have that person:
- Front your videos
- Write your blogs and articles
- Front important presentations
- Present about your information at conventions
- Star in your TV and Radio Ads.
Build part of your brand around the person people see and hear in your videos, in your blogs and articles, and get that person to be well groomed in the art of being a great spokesperson for your business. You can access a quick resource here for how to do that.
My best tip for the New Year for your business, if decide on who is going to be the Face of your company for 2012, and make that happen. You can build a great brand around your company spokesperson. Being out front in your business, is about just that – you being in front of people who want to do business with you.
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